OUR "WHY?"

Our planet is our home. Recent reports on climate change, fresh water scarcity and the accumulation of plastic pollution in the environment reveal that our home is becoming unhealthy to live in. Many species of animals, fish and other organisms are becoming extinct, which changes the eco systems. And our own survival is now under threat.

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Earth Ahead was created to promote green & every-living-being-friendly lifestyle for a clean, happy Earth and healthy humans. We want to help preserve, protect and support the valuable resources of our precious planet. 

Our goal is to create awareness and provide access to the best eco-friendly products to make green living easier for anyone who wishes to try. Lets start making a real difference for our environment right now and for the future generations to come!

GUIDING PRINCIPLES & VALUES

1. AWARENESS

At Earth Ahead we think about the future and believe that awareness is always the first step. In today's climate looking at the bigger picture is critical when making decisions and choices about where to spend (invest) our consumer dollars (vote). When we buy products packaged in plastic we invest in plastic industry and destruction of our world.

2. SUSTAINABILITY

Reduce, Reuse, Recycle are three simple principles at the core of eco-friendly lifestyle. At Earth Ahead we aim to help people reduce their plastic waste and fossil fuel consumption by spreading the awareness and offering plastic-free reusable alternatives. We also help to plant more trees to offset the use on natural resources.

3. NON-HARMING

We believe that happy planet is a safe planet for everyone. With modern knowledge and technology there is no need to exploit living beings for fur, meat and other resources. This causes unjust suffering, negatively impacts our environment and backfires in the long run. Just look at the source of Covid-19 pandemic.

4. SOCIAL GOOD

We dedicate part of our profits to support organizations that provide care for refugees, kids & women in tough circumstances, as well as movements for basic human rights such as Black Lives Matter.

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WHY SHOPPING PLASTIC-FREE IS IMPORTANT

According to the nonprofit Plastic Oceans, the world produces almost  300 million tons of plastic each year - half of it, 150 million tons, we only use once. It takes 500 - 1,000 years for plastic to biodegrade. Which means that every plastic item ever made still exists!

Only nine percent of the plastics ever created have actually been recycled. Therefore, we cannot recycle our way out of plastic pollution.

Plastic breaks down into very small particles called "microplastics." Microplastic pollution has polluted the entire planet, from Arctic snow and Alpine soils to the deepest oceans. The particles can harbour toxic chemicals and harmful microbes. They are being eaten by marine animals and ending up in the food chain and our tap water. 

Read our Blog post about what you can do to help stop plastic pollution.

ABOUT THE FOUNDER

Hello friend, my name is Lana. I am so grateful that you’ve found your way here because it shows that, like me, you’re also looking for ways to live a little cleaner and greener.
 
As important as eco-friendly living is to me right now, I sure took a few curvy roads to get here and to fully understand my purpose. At 20, I dropped out of college in my lovely homeland of Belarus and found myself in the hustle and bustle of New York City with only 50 bucks to my name. Those early days weren’t easy and I spent the following decade working in restaurants and the healthcare industry, dreaming of someday starting a business of my own. But I didn’t want to open just ANY business—I wanted it to help make the world a better place. 

At 30, I adopted a formal meditation practice to deal with grief and stress, which changed my life. I started to wake up to a whole new reality of myself and the world around me (they don’t call it a spiritual awakening for nothing!). I became more aware of how my actions impact everything and everyone. Mindfulness began to spread to all areas of my life. I stopped eating meat, because I did not want to contribute to animal suffering. And I also became more aware of the stuff that I used on a daily basis and discovered so much unnecessary packaging, plastic—just pure clutter! I wondered where it all went after I was done with it. And I’m just one person in the ocean of billions! How does our planet even hold so much of this manufactured waste? (I later found the answer in this video.)

After this newfound awareness, I started reducing my general consumption of things and limiting my plastic waste as much as I could. I became that girl who shows up to a Midtown Manhattan cafe with her own cup and bamboo utensils. I’ve also amassed quite an impressive collection of cute reusable canvas bags to replace all those plastic ones people tried to shove into my hand at every store. Slowly replacing item after item, I started to fill my home and my life with good-quality, sustainable and toxin-free products that actually last. And people around me started to notice! After hearing “That’s so cute! Where did you get that?” dozens of times, it clicked: THIS is what I can do to make a difference. And so I created EarthAhead.com, a place where I curate all of my favorite eco-friendly products to share with the world.

Earth Ahead is an expression of my values and passions combined—my love for nature, for animals, for humanity, for health, for beauty, for artisanal goods, for small businesses, for the creative process and for mindful way of living.
 
I truly believe that, when looking at the bigger picture, there’s really nothing more important than our health, the health of our loved ones and the health of our environment. I hope you will join me in my quest to reduce plastic pollution and combat climate change and hopefully, together, we can make a bigger difference for our planet.